What changes. At the source.

Updated guidance on preventing user-generated spam

What : Updated the user-generated spam prevention guide with guidance on blocking indexing of link-shared content and monitoring abuse…

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Official announcement · original title and excerpt

Dates and scope

Published by the source: 2026-10-26
Detected by TSEP: 2026-10-28
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

2310 / 2026

Updated guidance on crawlable URL structures

What : Updated the URL structure best practices to clarify word separation guidelines using hyphens versus underscores. Why :…

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Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-10-23
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

2110 / 2026

Updated the control what you share with Google Search documentation

What : Updated the control what you share with Google Search documentation to include existing…

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Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-10-21
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

1610 / 2026

Updating the Indexing API quota page

What : Updated the Indexing API quota page to reflect the current quota limits and process. Why : To…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-10-16
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

1310 / 2026

Introducing Topics Portfolio (Beta) in AI Performance

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-10-13
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

Google Search · service status

0810 / 2026

RESOLVED: September 2026 spam update

Incident began at 2026-09-24 09:15 and ended at 2026-10-08 01:00 (all times are US/Pacific ). The rollout was complete as…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-10-08
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

0810 / 2026

Added documentation on the UGC Fresh Data Program

What : Added a new page about the UGC Fresh Data Program . Why : To explain…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-10-08
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

0110 / 2026

Updated guidance on using generative AI content

What : Updated the using generative AI content guide with information from the Search Quality Raters guidelines. Why…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-10-01
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

2409 / 2026

Added creator property and updated interactionStatistic in VideoObject structured data

What : Added the creator property (noting support for author ) and updated interactionStatistic to…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-09-24
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

1809 / 2026

Added local business query support to the aggregator and supplier units

What : Updated the aggregator unit and supplier unit documentation to include support for…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-09-18
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

1609 / 2026

Added documentation on adding a Search profile badge to your website

What : Added a new guide on how to add a Search profile badge…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-09-16
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

0809 / 2026

Added documentation about regional differences in Search experience

What : Added documentation about regional differences in Search experience , which includes information about search experiences…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-09-08
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

3108 / 2026

Updated the European Search Dataset Licensing Program page

What : Updated the Google European Search Dataset Licensing Program page . Why : Refreshed the program…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-08-31
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

2808 / 2026

Updated the favicon documentation

What : Updated the favicon documentation to specifically list out the supported favicon file formats. Why : To be clearer about…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-08-28
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

2808 / 2026

Updated the site reputation policy

What : Updated the site reputation policy . Why : We've adjusted our enforcement approach within the European Economic Area…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-08-28
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

2008 / 2026

New custom button for preferred sources

What : Updated the preferred sources documentation to include instructions on how to add the new custom, interactive button…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-08-20
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

2907 / 2026

Added guide on analyzing social and video platform content

What : Added a new guide on how to analyze your social and video platform content…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-07-29
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

2407 / 2026

Added a new review snippet guideline

What : Added a new guideline to the review snippet documentation about fake and undisclosed incentivized reviews. Why :…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-07-24
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

1407 / 2026

Updated the package tracking documentation

What : Updated the feature availability and eligibility requirements sections package tracking early adopters program documentation . Why : The…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-07-14
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

1007 / 2026

Updated the canonicalization troubleshooting guide

What : Updated the canonicalization troubleshooting guide with clarifications on re-evaluation time. Why : To provide better expectations about how…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-07-10
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

0707 / 2026

Added category to merchant listing structured data

What : Updated the Merchant listing documentation to detail how the Product.category property can be used with both…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-07-07
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

0707 / 2026

Clarified how to specify sale price effective dates in Product structured data

What : Added a new section on "Sale duration" to the Merchant listing…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-07-07
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

0107 / 2026

Updating our AMP documentation

What : Simplified our AMP documentation by removing outdated references to the AMP viewer, AMP Cache, and signed exchange. Why :…

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-07-01
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

1002 / 2026

Introducing AI Performance in Bing Webmaster Tools Public Preview

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2026-02-10
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

1912 / 2025

Does Duplicate Content Hurt SEO and AI Search Visibility?

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2025-12-19
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.

2011 / 2025

How AI Search Is Changing the Way Conversions are Measured

Initial archiveOfficial announcement · original title and excerpt

Dates and scope

Published by the source: 2025-11-20
Detected by TSEP: 2026-10-27
Last verified presence in source: 2026-10-28

Collection checks provenance and metadata. Impact on your site and any TSEP change still require assessment.