TSEP Technical SEOEvidence Protocol
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SEO & AI Search Updates

What changes. At the source.

Official announcements. SEO and AI search, their sources and related TSEP controls.

tracked sources
50
retained announcements
181
RSS
Updated:

Filtered announcements.

23 results

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Google Search Central documentation

Google adds things-to-do queries to aggregator and supplier units in the EEA

Original Added "things to do" query support to the aggregator and supplier units

Evidence
Official publication
First detected
2026-11-09
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Shortened excerpt · normalized text, not verbatim.

What: Updated the aggregator unit and supplier unit documentation to include support…

Added "things to do" query support to the aggregator and supplier units

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
bf707f8f7d31c8ccdd5828a378fa8ca05d3c94ff8baa19946a9a5bda331a0607
Compared text · Download (gzip) · SHA-256
9021b3cd19b8b716ff596ae28c2530a6482a39c52b12b8b3bd681a6e70c48f16

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Updating the Indexing API quota page

Google indexing
Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Crawling and indexing
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the Indexing API quota page to reflect the current quota limits and process.…

Updating the Indexing API quota page

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
906ff30700e8586b090f7d72990b468a5b4b26ce608a45d7c10f5975d1af42d7

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Added documentation on the UGC Fresh Data Program

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added a new page about the UGC Fresh Data Program.…

Added documentation on the UGC Fresh Data Program

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
98295eed68316d4fcd8bb02985d16adc470476bffd141d18117bf77ddef336ad

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Updated guidance on using generative AI content

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
AI search and GEO
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the using generative AI content guide with information from the Search Quality Raters guidelines. Why…

Updated guidance on using generative AI content

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
71f5e760f9bab8369bd7937d63d7a57b1fb01bd3fd70fac6b25053f1ed4120f1

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Added local business query support to the aggregator and supplier units

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the aggregator unit and supplier unit documentation to include support for…

Added local business query support to the aggregator and supplier units

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
7b51a6f9a4445f81550fcf7fb505e704b846cae92c91a5e1873eee0b818a34ba

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Added documentation on adding a Search profile badge to your website

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added a new guide on how to add a Search profile badge…

Added documentation on adding a Search profile badge to your website

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
a07728bf72521fdb9d7e91c882302891a4ffa2ea2e376c3693e85513930d9a6b

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Added documentation about regional differences in Search experience

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added documentation about regional differences in Search experience, which includes information about search experiences…

Added documentation about regional differences in Search experience

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
c8eaad4e8c4052d740c18b154e3799e6ec3df32fa49cfe88b19e7053e3679165

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Updated the European Search Dataset Licensing Program page

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the Google European Search Dataset Licensing Program page.…

Updated the European Search Dataset Licensing Program page

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
05e585a358283008bd62e9a945264d2a3a3b28892081e707176943b1c1e4f681

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Updated the favicon documentation

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the favicon documentation to specifically list out the supported favicon file formats.…

Updated the favicon documentation

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
3b231e0c483e2d4a99d1369ae6e25e4aeb21faf6c1ea6a260f117929817ad6e6

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

New custom button for preferred sources

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the preferred sources documentation to include instructions on how to add the new custom, interactive button…

New custom button for preferred sources

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
2eff66c253a8dd64113c83be4009d2e34e188ff107f4ee0dd9813b2875a526a1

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Reference data

The registers.

Coverage check

What the feed missed.

2 / 3

events found

67 %

2 / 6 provider mentions found

Reports missed by month-end

Shared AI training preference

Google · Microsoft · OpenAI · Anthropic

Events and comparison sources

An event counts once when any of its official reports enters the collection. Each provider is counted separately. Later backfills preserve the month-end score.

Figures cover the sampled events only, compared with independent publications at the end of each month (UTC).

Directory · 50 tracked sources

Sources and coverage.

Google16 sources
Microsoft · Bing4 sources
AI and other platforms16 sources
  • Amazon search and AI crawlers · Hourly Last successful read ·
  • Anthropic crawlers and access · Hourly Last successful read · 1 archived publication Oct 2026
  • Apple Business local presence release notes · Nightly Last successful read · 5 archived publications May 2026 – Oct 2026
  • Apple Business locations and brands · Nightly Last successful read · 1 archived publication Mar 2026
  • Apple Applebot · Hourly Last successful read ·
  • ByteDance Bytespider and access · Nightly Last successful read ·
  • Common Crawl CCBot and access · Nightly Last successful read ·
  • DuckDuckGo DuckAssistBot · Nightly Last successful read · Last attempt failed ·
  • Grok (xAI) announcements and release notes · Hourly Last successful read · 9 archived publications Dec 2024 – May 2026
  • Grok (xAI) web search and sources · Hourly Last successful read ·
  • Meta crawlers and access · Hourly Last successful read ·
  • Mistral AI announcements · Hourly Last successful read · 6 archived publications Nov 2024 – Sep 2026
  • Mistral AI crawlers and access · Hourly Last successful read ·
  • OpenAI publisher announcements · Hourly Last successful read · 2 archived publications Jul 2026 – Oct 2026
  • OpenAI search crawlers · Hourly Last successful read ·
  • Perplexity search crawlers and access · Hourly Last successful read ·
Standards and institutions11 sources
Outside the default selection3 sources
  • Baidu search resource platform · Nightly Last successful read · 6 archived publications Sep 2026 – Nov 2026 Official source
  • Naver Search & Tech · Nightly Last successful read · 18 archived publications Jul 2026 – Nov 2026 Official source
  • Yandex webmaster news · Nightly Last successful read · 5 archived publications Aug 2026 – Oct 2026 Official source

Available archives vary by source. Changes to undated documentation pages are reviewed before they may appear in the feed.

Primary sources feed the editorial selection. Baidu, Naver and Yandex remain available by filter and in search.

The method

Facts. With context.

  1. Collect

    Critical sources are checked hourly; all sources are checked nightly. One record keeps the original title, published date and sources for each event. Undated documentation changes are held for review. The French and English RSS feeds support WebSub to notify compatible subscribers after publication.

  2. Classify

    A yellow square marks a change that may affect a TSEP check, access rule, diagnosis or deadline. Recurring publications and events remain background information. A yellow triangle identifies background news; a dashed circle means classification is pending. Translations are editorial.

  3. Review for TSEP

    Each month, the review connects announcements to relevant TSEP controls. For each item reviewed, the team decides whether the protocol already covers it, a change needs consideration, or monitoring should continue or close.

Impact explains practical consequences after human review in the displayed language. View adds a distinct editorial position: it is public only after personal approval, with the author’s name and reviewed language. AI-assisted proposals remain in the private workspace.

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