TSEP Technical SEOEvidence Protocol
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SEO & AI Search Updates

What changes. At the source.

Official announcements. SEO and AI search, their sources and related TSEP controls.

tracked sources
50
retained announcements
181
RSS
Updated:

Filtered announcements.

46 results

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Google Search Central documentation

Added documentation about regional differences in Search experience

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added documentation about regional differences in Search experience, which includes information about search experiences…

Added documentation about regional differences in Search experience

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
c8eaad4e8c4052d740c18b154e3799e6ec3df32fa49cfe88b19e7053e3679165

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Updated the European Search Dataset Licensing Program page

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the Google European Search Dataset Licensing Program page.…

Updated the European Search Dataset Licensing Program page

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
05e585a358283008bd62e9a945264d2a3a3b28892081e707176943b1c1e4f681

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Updated the favicon documentation

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the favicon documentation to specifically list out the supported favicon file formats.…

Updated the favicon documentation

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
3b231e0c483e2d4a99d1369ae6e25e4aeb21faf6c1ea6a260f117929817ad6e6

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central Blog

Update to the Site Reputation Policy

Decision timeline
Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Published

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

In 2024, we introduced our site reputation policy to stop a practice where third-party content is published on a…

Update to the Site Reputation Policy

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
5801f586c09d2c5da76bb071305f00a7fdf51c9eba92f56efc6c1ca95a607000
Compared text · Download (gzip) · SHA-256
3ed38fb5511e35d60efb7d1c9d650c1ccdeed80eb6b2b37a41bd6e5b61d9cdb2

Existence timestamped by DigiCert on · Verify timestamp

Updated the site reputation policy

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
7bb011b041f3e3b80da730c05ef39d97ed7104e38a51a2a33fb4546b3648f2fc

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Google Search Central documentation

New custom button for preferred sources

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the preferred sources documentation to include instructions on how to add the new custom, interactive button…

New custom button for preferred sources

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
2eff66c253a8dd64113c83be4009d2e34e188ff107f4ee0dd9813b2875a526a1

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central Blog

Platform properties roll out globally, plus a new social and video performance guide

Decision timeline
Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Measurement and Search Console
Status
Published

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

Earlier this month, we announced platform properties for Search Console, allowing you…

Platform properties roll out globally, plus a new social and video performance guide

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
5801f586c09d2c5da76bb071305f00a7fdf51c9eba92f56efc6c1ca95a607000
Compared text · Download (gzip) · SHA-256
97f9f0784755a273ccbc682bfc623f6856b20639583d4117c3f12af18868e216

Existence timestamped by DigiCert on · Verify timestamp

Added guide on analyzing social and video platform content

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
94ce12df59388b9c1c57643823944a2efd3bc2cfa36d9c2f16b5d8eff9396b5b

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Google Search Central documentation

Added a new review snippet guideline

JSON-LD entities Errors and warnings
Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Structured data
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added a new guideline to the review snippet documentation about fake and undisclosed incentivized reviews.…

Added a new review snippet guideline

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
9ca57a20eb4025cd0636ac050bf3df786af484bcd7ed1340c2c792245d6222d1

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Updated the package tracking documentation

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Structured data
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the feature availability and eligibility requirements sections package tracking early adopters program documentation.…

Updated the package tracking documentation

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
c60044e297bae96dc01157d105e83d1b065578e269cde40ec0e69545f5c5b3c6

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Updated the canonicalization troubleshooting guide

Canonical URLs Google-selected canonical
Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Crawling and indexing
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the canonicalization troubleshooting guide with clarifications on re-evaluation time.…

Updated the canonicalization troubleshooting guide

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
89dbedde023dc8cd9d80349a6aade9cfaf9a9aa4b92013d0fd2f1b6703d01133

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Added category to merchant listing structured data

JSON-LD entities Errors and warnings
Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Structured data
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the Merchant listing documentation to detail how the Product.category property can be used with both…

Added category to merchant listing structured data

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
7908a0b6f5ff2379a1d62d72f40ee3032caf04a6020bf731c2e143c21c636473

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Reference data

The registers.

Coverage check

What the feed missed.

2 / 3

events found

67 %

2 / 6 provider mentions found

Reports missed by month-end

Shared AI training preference

Google · Microsoft · OpenAI · Anthropic

Events and comparison sources

An event counts once when any of its official reports enters the collection. Each provider is counted separately. Later backfills preserve the month-end score.

Figures cover the sampled events only, compared with independent publications at the end of each month (UTC).

Directory · 50 tracked sources

Sources and coverage.

Google16 sources
Microsoft · Bing4 sources
AI and other platforms16 sources
  • Amazon search and AI crawlers · Hourly Last successful read ·
  • Anthropic crawlers and access · Hourly Last successful read · 1 archived publication Oct 2026
  • Apple Business local presence release notes · Nightly Last successful read · 5 archived publications May 2026 – Oct 2026
  • Apple Business locations and brands · Nightly Last successful read · 1 archived publication Mar 2026
  • Apple Applebot · Hourly Last successful read ·
  • ByteDance Bytespider and access · Nightly Last successful read ·
  • Common Crawl CCBot and access · Nightly Last successful read ·
  • DuckDuckGo DuckAssistBot · Nightly Last successful read · Last attempt failed ·
  • Grok (xAI) announcements and release notes · Hourly Last successful read · 9 archived publications Dec 2024 – May 2026
  • Grok (xAI) web search and sources · Hourly Last successful read ·
  • Meta crawlers and access · Hourly Last successful read ·
  • Mistral AI announcements · Hourly Last successful read · 6 archived publications Nov 2024 – Sep 2026
  • Mistral AI crawlers and access · Hourly Last successful read ·
  • OpenAI publisher announcements · Hourly Last successful read · 2 archived publications Jul 2026 – Oct 2026
  • OpenAI search crawlers · Hourly Last successful read ·
  • Perplexity search crawlers and access · Hourly Last successful read ·
Standards and institutions11 sources
Outside the default selection3 sources
  • Baidu search resource platform · Nightly Last successful read · 6 archived publications Sep 2026 – Nov 2026 Official source
  • Naver Search & Tech · Nightly Last successful read · 18 archived publications Jul 2026 – Nov 2026 Official source
  • Yandex webmaster news · Nightly Last successful read · 5 archived publications Aug 2026 – Oct 2026 Official source

Available archives vary by source. Changes to undated documentation pages are reviewed before they may appear in the feed.

Primary sources feed the editorial selection. Baidu, Naver and Yandex remain available by filter and in search.

The method

Facts. With context.

  1. Collect

    Critical sources are checked hourly; all sources are checked nightly. One record keeps the original title, published date and sources for each event. Undated documentation changes are held for review. The French and English RSS feeds support WebSub to notify compatible subscribers after publication.

  2. Classify

    A yellow square marks a change that may affect a TSEP check, access rule, diagnosis or deadline. Recurring publications and events remain background information. A yellow triangle identifies background news; a dashed circle means classification is pending. Translations are editorial.

  3. Review for TSEP

    Each month, the review connects announcements to relevant TSEP controls. For each item reviewed, the team decides whether the protocol already covers it, a change needs consideration, or monitoring should continue or close.

Impact explains practical consequences after human review in the displayed language. View adds a distinct editorial position: it is public only after personal approval, with the author’s name and reviewed language. AI-assisted proposals remain in the private workspace.

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