SEO & AI Search Updates

What changes. At the source.

Official announcements. SEO and AI search, their sources and related TSEP controls.

tracked sources
50
retained announcements
181
RSS
Updated:

Filtered announcements.

A new resource for optimizing for generative AI in Google Search

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-05
Topic
AI search and GEO
Status
Published

Added during the historical import.

A new resource for optimizing for generative AI in Google Search

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-05

Source capture · Download (gzip) · SHA-256
1319ee121fb77e8b8684c1a508d1d3b9b7ac42cd4792ffe26e935502e7439199

Existence timestamped by DigiCert on · Verify timestamp

Adding a new guide on optimizing for generative AI features

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
863217cce4fc9992c6093361b349ec42f24b378577137314d73478a91bd50491

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Deprecating the FAQ rich result feature

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Structured data
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added a deprecation notice to the FAQ rich result documentation.…

Deprecating the FAQ rich result feature

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
e2dc1dd06e99030bcd620cb210dc9d421c4d7765d734893fa664f227fe2b13dd

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Expanding preferred sources to all languages where Google Search is available

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added that the preferred sources feature is now available in all languages…

Expanding preferred sources to all languages where Google Search is available

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
945315660611a51c82651657ca6f4858968feec58addc80c1f056c38fe7ff27d

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Clarifying when and why we may take manual action based on spam reports

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Further clarified when and why we may take manual action…

Clarifying when and why we may take manual action based on spam reports

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
072eba43d48a2f68ceea7ecc5e5472d6a2bf2480dc886e4fecae46903a609877

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Added a section about "read more" deep links

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added a new section on "read more" deep links to the snippet documentation.…

Added a section about "read more" deep links

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
ba3602fdb67d5677ae8206bdeb06b81c0a5eb8acf7085ff0e13e6c4ebff185b7

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Clarifying the use of spam reports

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Clarified that Google may use spam report submissions to take manual action against violations.…

Clarifying the use of spam reports

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
901eeb6eea05e1c9044d3d47b012b40bfcbc63ffa0bb2047961174b0b8715523

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Introducing a new spam policy for "back button hijacking"

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-05
Topic
Search results and policies
Status
Published

Added during the historical import.

Introducing a new spam policy for "back button hijacking"

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-05

Source capture · Download (gzip) · SHA-256
503f1d8126c5aff88e2e159d7fbf3b1ae93883e08c1be3a3c079661e3ea19a24

Existence timestamped by DigiCert on · Verify timestamp

Introducing a new spam policy for "back button hijacking"

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
869c836e92d94bbb1d6aa26d45fc62ac2a9876ee6eec3ca08a204d0039066f3f

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Added a note on the robots meta tags documentation

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Crawling and indexing
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added a note to the robots meta tags documentation on the way Google Search…

Added a note on the robots meta tags documentation

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
06cd414192f819ec972f655105a35100b5aaaf336c92f6762740f877d96dc8cb

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Added new supported properties for Discussion Forum and QA Page markup

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Structured data
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added more supported properties for Discussion Forum and QA Page markup. Why…

Added new supported properties for Discussion Forum and QA Page markup

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
68ce8528c1c77ce6279e3061d9f333dbbe10a8de7d5110d7da3e55e235beed8e

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Removed outdated information about JavaScript and accessibility

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Crawling and indexing
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Removed a section on accessibility from the JavaScript SEO basics documentation.…

Removed outdated information about JavaScript and accessibility

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
d3a65ef6d891ab5e9e3cade42d8c80fa3e09e1c9f8018bb842089c2c8082394f

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Reference data

The registers.

Coverage check

What the feed missed.

2 / 3

events found

67 %

2 / 6 provider mentions found

Reports missed by month-end

Shared AI training preference

Google · Microsoft · OpenAI · Anthropic

Events and comparison sources

An event counts once when any of its official reports enters the collection. Each provider is counted separately. Later backfills preserve the month-end score.

Figures cover the sampled events only, compared with independent publications at the end of each month (UTC).

Directory · 50 tracked sources

Sources and coverage.

Google16 sources
Microsoft · Bing4 sources
AI and other platforms16 sources
  • Amazon search and AI crawlers · Hourly Last successful read ·
  • Anthropic crawlers and access · Hourly Last successful read · 1 archived publication Oct 2026
  • Apple Business local presence release notes · Nightly Last successful read · 5 archived publications May 2026 – Oct 2026
  • Apple Business locations and brands · Nightly Last successful read · 1 archived publication Mar 2026
  • Apple Applebot · Hourly Last successful read ·
  • ByteDance Bytespider and access · Nightly Last successful read ·
  • Common Crawl CCBot and access · Nightly Last successful read ·
  • DuckDuckGo DuckAssistBot · Nightly Last successful read · Last attempt failed ·
  • Grok (xAI) announcements and release notes · Hourly Last successful read · 9 archived publications Dec 2024 – May 2026
  • Grok (xAI) web search and sources · Hourly Last successful read ·
  • Meta crawlers and access · Hourly Last successful read ·
  • Mistral AI announcements · Hourly Last successful read · 6 archived publications Nov 2024 – Sep 2026
  • Mistral AI crawlers and access · Hourly Last successful read ·
  • OpenAI publisher announcements · Hourly Last successful read · 2 archived publications Jul 2026 – Oct 2026
  • OpenAI search crawlers · Hourly Last successful read ·
  • Perplexity search crawlers and access · Hourly Last successful read ·
Standards and institutions11 sources
Outside the default selection3 sources
  • Baidu search resource platform · Nightly Last successful read · 6 archived publications Sep 2026 – Nov 2026 Official source
  • Naver Search & Tech · Nightly Last successful read · 18 archived publications Jul 2026 – Nov 2026 Official source
  • Yandex webmaster news · Nightly Last successful read · 5 archived publications Aug 2026 – Oct 2026 Official source

Available archives vary by source. Changes to undated documentation pages are reviewed before they may appear in the feed.

Primary sources feed the editorial selection. Baidu, Naver and Yandex remain available by filter and in search.

The method

Facts. With context.

  1. Collect

    Critical sources are checked hourly; all sources are checked nightly. One record keeps the original title, published date and sources for each event. Undated documentation changes are held for review. The French and English RSS feeds support WebSub to notify compatible subscribers after publication.

  2. Classify

    A yellow square marks a change that may affect a TSEP check, access rule, diagnosis or deadline. Recurring publications and events remain background information. A yellow triangle identifies background news; a dashed circle means classification is pending. Translations are editorial.

  3. Review for TSEP

    Each month, the review connects announcements to relevant TSEP controls. For each item reviewed, the team decides whether the protocol already covers it, a change needs consideration, or monitoring should continue or close.

Impact explains practical consequences after human review in the displayed language. View adds a distinct editorial position: it is public only after personal approval, with the author’s name and reviewed language. AI-assisted proposals remain in the private workspace.

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