SEO & AI Search Updates

What changes. At the source.

Official announcements. SEO and AI search, their sources and related TSEP controls.

tracked sources
50
retained announcements
180
RSS
Updated:

Editorial selection.

151 results

AIPREF: revision 05 of the draft attaching usage preferences to HTTP and robots.txt

Original Associating AI Usage Preferences with Content in HTTP

Evidence
Official publication
First detected
2026-11-06
Last seen in the source
2026-11-06
Topic
AI training
Status
Beta or preview

Added during the historical import.

Associating AI Usage Preferences with Content in HTTP

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-06

Source capture · Download (gzip) · SHA-256
68b7ecee2c71dc4f5167ade6bcf13d6f8afaf59cb95cb0fca00646bec08181f5
Compared text · Download (gzip) · SHA-256
2a041b34e13f88251c9a5f800e1f8cc9f02d25d0b003801536cd3323e9a25a5c

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Apple Business: Maps advertising documentation

Original Apple Business · August 14, 2026

Evidence
Official publication
First detected
2026-11-08
Last seen in the source
2026-11-11
Topic
Local SEO and business listings
Status
Documentation updated

Added during the historical import.

Apple Business · August 14, 2026

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-08

Source capture · Download (gzip) · SHA-256
d79498e962944cfdbe78182a26e3351c48c506ff70ceb8d6d232ca5c884e833c
Compared text · Download (gzip) · SHA-256
970c40000dc66a1f46346c5fe9d8d6536fa153867c84165a446007e09c497a31

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Merchant Center performance reporting updates

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-11
Topic
Measurement and Search Console
Status
Published

Added during the historical import.

Merchant Center performance reporting updates

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-11

Source capture · Download (gzip) · SHA-256
fa80bd515d384d754b55ef276dd4e598a914e7fea769337f6569642b8e42b9ff
Compared text · Download (gzip) · SHA-256
8393f291b35774232d2a2259a39d384506bbb52e0ee4847f322ddcfb69099734

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Chrome UX Report · July 2026

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-11
Topic
Measurement and Search Console
Status
Published

Added during the historical import.

Chrome UX Report · July 2026

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-11

Source capture · Download (gzip) · SHA-256
ecc1d524421557dc791d22d8c658401e72f9cfc29943f313a55c22be43209961
Compared text · Download (gzip) · SHA-256
f3287aea55b6ed1019a352db134b9bd55fa0c9e791b42e6a0e796f3035de2c1d

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Platform properties roll out globally, plus a new social and video performance guide

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Measurement and Search Console
Status
Published

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

Earlier this month, we announced platform properties for Search Console, allowing you…

Platform properties roll out globally, plus a new social and video performance guide

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
5801f586c09d2c5da76bb071305f00a7fdf51c9eba92f56efc6c1ca95a607000
Compared text · Download (gzip) · SHA-256
97f9f0784755a273ccbc682bfc623f6856b20639583d4117c3f12af18868e216

Existence timestamped by DigiCert on · Verify timestamp

Added guide on analyzing social and video platform content

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
94ce12df59388b9c1c57643823944a2efd3bc2cfa36d9c2f16b5d8eff9396b5b

Existence timestamped by DigiCert on · Verify timestamp

Permalink

The Baseline Features audit is now available in Lighthouse

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-11
Topic
Measurement and Search Console
Status
Published

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

Learn which web features are used on a page—and their Baseline status—with the new Lighthouse Baseline…

The Baseline Features audit is now available in Lighthouse

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-11

Source capture · Download (gzip) · SHA-256
9126bcb8db67c54bcd6e874820d8f1043f6a95fd65ddbac1cfd6f9e527ae053f
Compared text · Download (gzip) · SHA-256
89b94abf7f722555ecfe1a2884f8e918cd74f66b4eac2ed06dc07e6bf7990fab

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Added a new review snippet guideline

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Structured data
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added a new guideline to the review snippet documentation about fake and undisclosed incentivized reviews.…

Added a new review snippet guideline

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
9ca57a20eb4025cd0636ac050bf3df786af484bcd7ed1340c2c792245d6222d1

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

GBP: review reply URLs

Original review_reply_url

Evidence
Official publication
First detected
2026-11-08
Last seen in the source
2026-11-11
Topic
Local SEO and business listings
Status
Documentation updated

Added during the historical import.

review_reply_url

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-11

Source capture · Download (gzip) · SHA-256
a0cc0759b64305a2fbc0baefd51af4d69ee1f9965b5bf3503eca8088755eb57f
Compared text · Download (gzip) · SHA-256
4990d2cfd3d8a63711adcda858eb755d73dcb20cb942875f667edf8c0a447ca3

Existence timestamped by DigiCert on · Verify timestamp

Permalink

How news organizations are using AI to advance their vital missions

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Events and learning
Status
Published

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

News organizations are using AI to strengthen reporting, grow audiences, and improve business operations,…

How news organizations are using AI to advance their vital missions

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
a0a2b9bc5914cb528f31cab6f8f73f9524f6b14089f775fc4a80b24d0e95982e
Compared text · Download (gzip) · SHA-256
d19225efa35ea73f6f6b75a721b32b8028f10f812287597d76e5c0eca09c3a1f

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Polished and clarified the crawl budget guide

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Crawling and indexing
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Polished and clarified the Optimize your crawl budget page to improve clarity, terminology consistency, and flow.…

Polished and clarified the crawl budget guide

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
0b016d23d83635edc32fc8a7da77a0dab84eb1bcca35f5737c55a2a6b0b8e653
Compared text · Download (gzip) · SHA-256
2f030901b11b68cef7a064fa0b4ce2f97f1be1794705b2c08280e36b773601aa

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Reference data

The registers.

Coverage check

What the feed missed.

2 / 3

events found

67 %

2 / 6 provider mentions found

Reports missed by month-end

Shared AI training preference

Google · Microsoft · OpenAI · Anthropic

Events and comparison sources

An event counts once when any of its official reports enters the collection. Each provider is counted separately. Later backfills preserve the month-end score.

Figures cover the sampled events only, compared with independent publications at the end of each month (UTC).

Directory · 50 tracked sources

Sources and coverage.

Google16 sources
Microsoft · Bing4 sources
AI and other platforms16 sources
  • Amazon search and AI crawlers · Hourly Last successful read ·
  • Anthropic crawlers and access · Hourly Last successful read · 1 archived publication Oct 2026
  • Apple Business local presence release notes · Nightly Last successful read · 5 archived publications May 2026 – Oct 2026
  • Apple Business locations and brands · Nightly Last successful read · 1 archived publication Mar 2026
  • Apple Applebot · Hourly Last successful read ·
  • ByteDance Bytespider and access · Nightly Last successful read ·
  • Common Crawl CCBot and access · Nightly Last successful read ·
  • DuckDuckGo DuckAssistBot · Nightly Last successful read ·
  • Grok (xAI) announcements and release notes · Hourly Last successful read · 9 archived publications Dec 2024 – May 2026
  • Grok (xAI) web search and sources · Hourly Last successful read ·
  • Meta crawlers and access · Hourly Last successful read ·
  • Mistral AI announcements · Hourly Last successful read · 6 archived publications Nov 2024 – Sep 2026
  • Mistral AI crawlers and access · Hourly Last successful read ·
  • OpenAI publisher announcements · Hourly Last successful read · 2 archived publications Jul 2026 – Oct 2026
  • OpenAI search crawlers · Hourly Last successful read ·
  • Perplexity search crawlers and access · Hourly Last successful read ·
Standards and institutions11 sources
Outside the default selection3 sources
  • Baidu search resource platform · Nightly Last successful read · 6 archived publications Sep 2026 – Nov 2026 Official source
  • Naver Search & Tech · Nightly Last successful read · 18 archived publications Jul 2026 – Nov 2026 Official source
  • Yandex webmaster news · Nightly Last successful read · 5 archived publications Aug 2026 – Oct 2026 Official source

Available archives vary by source. Changes to undated documentation pages are reviewed before they may appear in the feed.

Primary sources feed the editorial selection. Baidu, Naver and Yandex remain available by filter and in search.

The method

Facts. With context.

  1. Collect

    Critical sources are checked hourly; all sources are checked nightly. One record keeps the original title, published date and sources for each event. Undated documentation changes are held for review. The French and English RSS feeds support WebSub to notify compatible subscribers after publication.

  2. Classify

    A yellow square marks a change that may affect a TSEP check, access rule, diagnosis or deadline. Recurring publications and events remain background information. A yellow triangle identifies background news; a dashed circle means classification is pending. Translations are editorial.

  3. Review for TSEP

    Each month, the review connects announcements to relevant TSEP controls. For each item reviewed, the team decides whether the protocol already covers it, a change needs consideration, or monitoring should continue or close.

Impact explains practical consequences after human review in the displayed language. View adds a distinct editorial position: it is public only after personal approval, with the author’s name and reviewed language. AI-assisted proposals remain in the private workspace.

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