SEO & AI Search Updates

What changes. At the source.

Official announcements. SEO and AI search, their sources and related TSEP controls.

tracked sources
50
retained announcements
181
RSS
Updated:

Filtered announcements.

Introducing Topics Portfolio (Beta) in AI Performance

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Measurement and Search Console
Status
Beta or preview

Added during the historical import.

Introducing Topics Portfolio (Beta) in AI Performance

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
868137dbcefc0d4f5f600fa2aca66b9968b095c40fab3b97f298ba0b3e1dcae4
Compared text · Download (gzip) · SHA-256
b7f09b8991c54f17e1989765516b11f6e5ebbe2d7d8d29288858286484486f11

Existence timestamped by DigiCert on · Verify timestamp

Permalink

RESOLVED: September 2026 spam update

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-10
Topic
Search results and policies
Status
Update completed

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

Incident began at 2026-09-24 09:15 and ended at 2026-10-08 01:00 (all times are US/Pacific). The rollout was complete as…

RESOLVED: September 2026 spam update

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-10

Source capture · Download (gzip) · SHA-256
8e00bca97581da4b360a5944cff6692112338f83088cc234208cf8a2f5a1cb3a
Compared text · Download (gzip) · SHA-256
7b401a6587ece302f96858797306f3fb2c0df6a157bdf46496c1e9cb5c77dc85

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Added Retry-After HTTP header details to the reduce crawl rate documentation

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Crawling and indexing
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Restructured the emergency crawl rate reduction section and added information and examples…

Added Retry-After HTTP header details to the reduce crawl rate documentation

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
0b016d23d83635edc32fc8a7da77a0dab84eb1bcca35f5737c55a2a6b0b8e653
Compared text · Download (gzip) · SHA-256
eadd59a2b306a548b93ba10a3aa36db0ca85e2e67d1c0ec183f2158deceeb7e2

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Announcing web multimodal Search performance reporting in Search Console

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Measurement and Search Console
Status
Published

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

Understanding how users find your content is crucial for any publisher or site owner. As Search…

Announcing web multimodal Search performance reporting in Search Console

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
5801f586c09d2c5da76bb071305f00a7fdf51c9eba92f56efc6c1ca95a607000
Compared text · Download (gzip) · SHA-256
3e72c66a5ce9d6864a2188ab37032252e08f8ee4baa6354b7df68a0239feeca6

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Added creator property and updated interactionStatistic in VideoObject structured data

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Structured data
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added the creator property (noting support for author) and updated interactionStatistic to…

Added creator property and updated interactionStatistic in VideoObject structured data

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
01e24208c92b477bda951bc3f2a26b8d18ccca304d33be10c2f7be3887f24a8d

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Baidu launches AI traffic analytics

Original 【功能上线】AI流量分析功能上线公告

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Measurement and Search Console
Status
Published

Added during the historical import.

【功能上线】AI流量分析功能上线公告

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
267798cbb7bdb56bfdf830214594129e0031bc485c231fe7793b81c82ced81e1
Compared text · Download (gzip) · SHA-256
ffa21873304633ddcb62dce27e7b15a50c30b32899de4cd4303d6df06f594b29

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Search generative AI control

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
AI search and GEO
Status
Documentation updated

Added during the historical import.

Search generative AI control

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
9265c70566faffc412699db6d856852bf28a2269c01ddcbd17cff4c1834b9cf3

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Update to the Site Reputation Policy

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Published

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

In 2024, we introduced our site reputation policy to stop a practice where third-party content is published on a…

Update to the Site Reputation Policy

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
5801f586c09d2c5da76bb071305f00a7fdf51c9eba92f56efc6c1ca95a607000
Compared text · Download (gzip) · SHA-256
3ed38fb5511e35d60efb7d1c9d650c1ccdeed80eb6b2b37a41bd6e5b61d9cdb2

Existence timestamped by DigiCert on · Verify timestamp

Updated the site reputation policy

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
7bb011b041f3e3b80da730c05ef39d97ed7104e38a51a2a33fb4546b3648f2fc

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Added a new review snippet guideline

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Structured data
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added a new guideline to the review snippet documentation about fake and undisclosed incentivized reviews.…

Added a new review snippet guideline

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
9ca57a20eb4025cd0636ac050bf3df786af484bcd7ed1340c2c792245d6222d1

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Updating the NotebookLM user agent

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Crawling and indexing
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the NotebookLM user agent to be Google-GeminiNotebook. If you hardcoded the old value in your code,…

Updating the NotebookLM user agent

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
0b016d23d83635edc32fc8a7da77a0dab84eb1bcca35f5737c55a2a6b0b8e653
Compared text · Download (gzip) · SHA-256
49065e37b4f5f80da6f017ef024e609ac1bbe13f8102f606551ec069f623c5ae

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Reference data

The registers.

Coverage check

What the feed missed.

2 / 3

events found

67 %

2 / 6 provider mentions found

Reports missed by month-end

Shared AI training preference

Google · Microsoft · OpenAI · Anthropic

Events and comparison sources

An event counts once when any of its official reports enters the collection. Each provider is counted separately. Later backfills preserve the month-end score.

Figures cover the sampled events only, compared with independent publications at the end of each month (UTC).

Directory · 50 tracked sources

Sources and coverage.

Google16 sources
Microsoft · Bing4 sources
AI and other platforms16 sources
  • Amazon search and AI crawlers · Hourly Last successful read ·
  • Anthropic crawlers and access · Hourly Last successful read · 1 archived publication Oct 2026
  • Apple Business local presence release notes · Nightly Last successful read · 5 archived publications May 2026 – Oct 2026
  • Apple Business locations and brands · Nightly Last successful read · 1 archived publication Mar 2026
  • Apple Applebot · Hourly Last successful read ·
  • ByteDance Bytespider and access · Nightly Last successful read ·
  • Common Crawl CCBot and access · Nightly Last successful read ·
  • DuckDuckGo DuckAssistBot · Nightly Last successful read · Last attempt failed ·
  • Grok (xAI) announcements and release notes · Hourly Last successful read · 9 archived publications Dec 2024 – May 2026
  • Grok (xAI) web search and sources · Hourly Last successful read ·
  • Meta crawlers and access · Hourly Last successful read ·
  • Mistral AI announcements · Hourly Last successful read · 6 archived publications Nov 2024 – Sep 2026
  • Mistral AI crawlers and access · Hourly Last successful read ·
  • OpenAI publisher announcements · Hourly Last successful read · 2 archived publications Jul 2026 – Oct 2026
  • OpenAI search crawlers · Hourly Last successful read ·
  • Perplexity search crawlers and access · Hourly Last successful read ·
Standards and institutions11 sources
Outside the default selection3 sources
  • Baidu search resource platform · Nightly Last successful read · 6 archived publications Sep 2026 – Nov 2026 Official source
  • Naver Search & Tech · Nightly Last successful read · 18 archived publications Jul 2026 – Nov 2026 Official source
  • Yandex webmaster news · Nightly Last successful read · 5 archived publications Aug 2026 – Oct 2026 Official source

Available archives vary by source. Changes to undated documentation pages are reviewed before they may appear in the feed.

Primary sources feed the editorial selection. Baidu, Naver and Yandex remain available by filter and in search.

The method

Facts. With context.

  1. Collect

    Critical sources are checked hourly; all sources are checked nightly. One record keeps the original title, published date and sources for each event. Undated documentation changes are held for review. The French and English RSS feeds support WebSub to notify compatible subscribers after publication.

  2. Classify

    A yellow square marks a change that may affect a TSEP check, access rule, diagnosis or deadline. Recurring publications and events remain background information. A yellow triangle identifies background news; a dashed circle means classification is pending. Translations are editorial.

  3. Review for TSEP

    Each month, the review connects announcements to relevant TSEP controls. For each item reviewed, the team decides whether the protocol already covers it, a change needs consideration, or monitoring should continue or close.

Impact explains practical consequences after human review in the displayed language. View adds a distinct editorial position: it is public only after personal approval, with the author’s name and reviewed language. AI-assisted proposals remain in the private workspace.

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