TSEP Technical SEOEvidence Protocol
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SEO & AI Search Updates

What changes. At the source.

Official announcements. SEO and AI search, their sources and related TSEP controls.

tracked sources
50
retained announcements
180
RSS
Updated:

Editorial selection.

151 results

Google Search Central documentation

Updated guidance on using generative AI content

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
AI search and GEO
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the using generative AI content guide with information from the Search Quality Raters guidelines. Why…

Updated guidance on using generative AI content

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
71f5e760f9bab8369bd7937d63d7a57b1fb01bd3fd70fac6b25053f1ed4120f1

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central Blog

Announcing web multimodal Search performance reporting in Search Console

Decision timeline
Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Measurement and Search Console
Status
Published

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

Understanding how users find your content is crucial for any publisher or site owner. As Search…

Announcing web multimodal Search performance reporting in Search Console

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
5801f586c09d2c5da76bb071305f00a7fdf51c9eba92f56efc6c1ca95a607000
Compared text · Download (gzip) · SHA-256
3e72c66a5ce9d6864a2188ab37032252e08f8ee4baa6354b7df68a0239feeca6

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Google Merchant Center announcements

Merchant API adds Loyalty Customer Match

Original Loyalty program updates: Loyalty Customer Match via Merchant API

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-11
Topic
Measurement and Search Console
Status
Published

Added during the historical import.

Loyalty program updates: Loyalty Customer Match via Merchant API

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-11

Source capture · Download (gzip) · SHA-256
fa80bd515d384d754b55ef276dd4e598a914e7fea769337f6569642b8e42b9ff
Compared text · Download (gzip) · SHA-256
c300ce883bcc4efbb0c4a239460f3671fd7e63497c6b26c562414073cf4a6f26

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Google Search Central documentation

Added creator property and updated interactionStatistic in VideoObject structured data

JSON-LD entities Errors and warnings
Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Structured data
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added the creator property (noting support for author) and updated interactionStatistic to…

Added creator property and updated interactionStatistic in VideoObject structured data

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
01e24208c92b477bda951bc3f2a26b8d18ccca304d33be10c2f7be3887f24a8d

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Added local business query support to the aggregator and supplier units

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the aggregator unit and supplier unit documentation to include support for…

Added local business query support to the aggregator and supplier units

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
7b51a6f9a4445f81550fcf7fb505e704b846cae92c91a5e1873eee0b818a34ba

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Crawling documentation

Generalized the Mediapartners-Google crawler documentation

Robots.txt rules Agent policy
Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Crawling and indexing
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the Mediapartners-Google documentation to clarify that it affects various ad-related Google products (not just AdSense), and renamed…

Generalized the Mediapartners-Google crawler documentation

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
0b016d23d83635edc32fc8a7da77a0dab84eb1bcca35f5737c55a2a6b0b8e653
Compared text · Download (gzip) · SHA-256
47b392347d32e7e574386f50cd7a71bebb66618fe580c23c804270e98494e983

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Mistral AI announcements

Mistral powers Firefox Smart Window’s browsing assistant

Original Mistral and Mozilla are bringing open, private and multilingual AI to your web browser

Evidence
Official publication
First detected
2026-11-06
Last seen in the source
2026-11-12
Topic
AI search and GEO
Status
Beta or preview

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

Open, private and multilingual AI is coming to your web browser.…

Mistral and Mozilla are bringing open, private and multilingual AI to your web browser

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
bfcbc86f47486e7ca1a2bc227cc03ee4f17eb77a7fa5e488a8cc91cfb396378f
Compared text · Download (gzip) · SHA-256
f5140bb7504061c5c75087c06376187b91a6eee2e2bc9d1f21db7e4800b7c75a

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Google Search Central Blog

Search Central Live Deep Dive Europe 2026: Meet the community speakers

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Events and learning
Status
Event announced

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

It's happening! We are absolutely pumped that we're just about two weeks away from…

Search Central Live Deep Dive Europe 2026: Meet the community speakers

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
5801f586c09d2c5da76bb071305f00a7fdf51c9eba92f56efc6c1ca95a607000
Compared text · Download (gzip) · SHA-256
920ac334be2486a945dc5b44dfc2f4a12f719d7a33248a790a246676d60d327a

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Google Search Central documentation

Added documentation on adding a Search profile badge to your website

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added a new guide on how to add a Search profile badge…

Added documentation on adding a Search profile badge to your website

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
a07728bf72521fdb9d7e91c882302891a4ffa2ea2e376c3693e85513930d9a6b

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

IETF AIPREF working documents

AIPREF: revision 08 of the AI usage preference vocabulary

Original A Vocabulary For Expressing AI Usage Preferences

Agent policy
Evidence
Official publication
First detected
2026-11-06
Last seen in the source
2026-11-06
Topic
AI training
Status
Beta or preview

Added during the historical import.

A Vocabulary For Expressing AI Usage Preferences

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-06

Source capture · Download (gzip) · SHA-256
375388b9925d03e94ad191c74f999efdcd01a2abe2e15b3569ded3abaaa49310
Compared text · Download (gzip) · SHA-256
898de32a344872b92af7171d47164883d10b7db32d23ad0b1b6d1ec893af9d10

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Reference data

The registers.

Coverage check

What the feed missed.

2 / 3

events found

67 %

2 / 6 provider mentions found

Reports missed by month-end

Shared AI training preference

Google · Microsoft · OpenAI · Anthropic

Events and comparison sources

An event counts once when any of its official reports enters the collection. Each provider is counted separately. Later backfills preserve the month-end score.

Figures cover the sampled events only, compared with independent publications at the end of each month (UTC).

Directory · 50 tracked sources

Sources and coverage.

Google16 sources
Microsoft · Bing4 sources
AI and other platforms16 sources
  • Amazon search and AI crawlers · Hourly Last successful read ·
  • Anthropic crawlers and access · Hourly Last successful read · 1 archived publication Oct 2026
  • Apple Business local presence release notes · Nightly Last successful read · 5 archived publications May 2026 – Oct 2026
  • Apple Business locations and brands · Nightly Last successful read · 1 archived publication Mar 2026
  • Apple Applebot · Hourly Last successful read ·
  • ByteDance Bytespider and access · Nightly Last successful read ·
  • Common Crawl CCBot and access · Nightly Last successful read ·
  • DuckDuckGo DuckAssistBot · Nightly Last successful read ·
  • Grok (xAI) announcements and release notes · Hourly Last successful read · 9 archived publications Dec 2024 – May 2026
  • Grok (xAI) web search and sources · Hourly Last successful read ·
  • Meta crawlers and access · Hourly Last successful read ·
  • Mistral AI announcements · Hourly Last successful read · 6 archived publications Nov 2024 – Sep 2026
  • Mistral AI crawlers and access · Hourly Last successful read ·
  • OpenAI publisher announcements · Hourly Last successful read · 2 archived publications Jul 2026 – Oct 2026
  • OpenAI search crawlers · Hourly Last successful read ·
  • Perplexity search crawlers and access · Hourly Last successful read ·
Standards and institutions11 sources
Outside the default selection3 sources
  • Baidu search resource platform · Nightly Last successful read · 6 archived publications Sep 2026 – Nov 2026 Official source
  • Naver Search & Tech · Nightly Last successful read · 18 archived publications Jul 2026 – Nov 2026 Official source
  • Yandex webmaster news · Nightly Last successful read · 5 archived publications Aug 2026 – Oct 2026 Official source

Available archives vary by source. Changes to undated documentation pages are reviewed before they may appear in the feed.

Primary sources feed the editorial selection. Baidu, Naver and Yandex remain available by filter and in search.

The method

Facts. With context.

  1. Collect

    Critical sources are checked hourly; all sources are checked nightly. One record keeps the original title, published date and sources for each event. Undated documentation changes are held for review. The French and English RSS feeds support WebSub to notify compatible subscribers after publication.

  2. Classify

    A yellow square marks a change that may affect a TSEP check, access rule, diagnosis or deadline. Recurring publications and events remain background information. A yellow triangle identifies background news; a dashed circle means classification is pending. Translations are editorial.

  3. Review for TSEP

    Each month, the review connects announcements to relevant TSEP controls. For each item reviewed, the team decides whether the protocol already covers it, a change needs consideration, or monitoring should continue or close.

Impact explains practical consequences after human review in the displayed language. View adds a distinct editorial position: it is public only after personal approval, with the author’s name and reviewed language. AI-assisted proposals remain in the private workspace.

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