SEO & AI Search Updates

What changes. At the source.

Official announcements. SEO and AI search, their sources and related TSEP controls.

tracked sources
50
retained announcements
180
RSS
Updated:

Editorial selection.

151 results

Experimental soft navigation metrics now available in CrUX

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-05
Topic
Measurement and Search Console
Status
Published

Added during the historical import.

Experimental soft navigation metrics now available in CrUX

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-05

Source capture · Download (gzip) · SHA-256
2a15fd9891168bebaa2018e29971acd6c6a50e5167bb9e227ed5c40991889ee8
Compared text · Download (gzip) · SHA-256
9954048aa0993c2dab8e6fb91f576ad2cd8164c4646c11793fc718e7a99b1341

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Chrome UX Report · September 2026

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-11
Topic
Measurement and Search Console
Status
Published

Added during the historical import.

Chrome UX Report · September 2026

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-11

Source capture · Download (gzip) · SHA-256
ecc1d524421557dc791d22d8c658401e72f9cfc29943f313a55c22be43209961
Compared text · Download (gzip) · SHA-256
57ee6e27667fe25dd57c257a1e1e1533ae9a1fa8dd38c75d53cfa74ffabdb867

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Introducing Topics Portfolio (Beta) in AI Performance

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Measurement and Search Console
Status
Beta or preview

Added during the historical import.

Introducing Topics Portfolio (Beta) in AI Performance

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
868137dbcefc0d4f5f600fa2aca66b9968b095c40fab3b97f298ba0b3e1dcae4
Compared text · Download (gzip) · SHA-256
b7f09b8991c54f17e1989765516b11f6e5ebbe2d7d8d29288858286484486f11

Existence timestamped by DigiCert on · Verify timestamp

Permalink

GBP menus: dietary restrictions

Original Food Menus Dietary Restrictions

Evidence
Official publication
First detected
2026-11-08
Last seen in the source
2026-11-11
Topic
Local SEO and business listings
Status
Documentation updated

Added during the historical import.

Food Menus Dietary Restrictions

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-11

Source capture · Download (gzip) · SHA-256
a0cc0759b64305a2fbc0baefd51af4d69ee1f9965b5bf3503eca8088755eb57f
Compared text · Download (gzip) · SHA-256
006705510323c32835bffe6d735b53847be557a1d594ff93eb36785593ee59c0

Existence timestamped by DigiCert on · Verify timestamp

Permalink

RESOLVED: September 2026 spam update

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-10
Topic
Search results and policies
Status
Update completed

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

Incident began at 2026-09-24 09:15 and ended at 2026-10-08 01:00 (all times are US/Pacific). The rollout was complete as…

RESOLVED: September 2026 spam update

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-10

Source capture · Download (gzip) · SHA-256
8e00bca97581da4b360a5944cff6692112338f83088cc234208cf8a2f5a1cb3a
Compared text · Download (gzip) · SHA-256
7b401a6587ece302f96858797306f3fb2c0df6a157bdf46496c1e9cb5c77dc85

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Added documentation on the UGC Fresh Data Program

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added a new page about the UGC Fresh Data Program.…

Added documentation on the UGC Fresh Data Program

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
98295eed68316d4fcd8bb02985d16adc470476bffd141d18117bf77ddef336ad

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Apple Business: managing multiple locations

Original Apple Business · October 08, 2026

Evidence
Official publication
First detected
2026-11-08
Last seen in the source
2026-11-11
Topic
Local SEO and business listings
Status
Documentation updated

Added during the historical import.

Apple Business · October 08, 2026

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-08

Source capture · Download (gzip) · SHA-256
d79498e962944cfdbe78182a26e3351c48c506ff70ceb8d6d232ca5c884e833c
Compared text · Download (gzip) · SHA-256
57b9f29595921c45449f28963a4c672e63b500e45ec3fb074ba22b5ebc59787a

Existence timestamped by DigiCert on · Verify timestamp

Permalink

New learning paths: curated YouTube playlists for Search fundamentals and Technical SEO

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Events and learning
Status
Published

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

Over the years, the Search Central YouTube channel has published hundreds of videos…

New learning paths: curated YouTube playlists for Search fundamentals and Technical SEO

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
5801f586c09d2c5da76bb071305f00a7fdf51c9eba92f56efc6c1ca95a607000
Compared text · Download (gzip) · SHA-256
19da1664a127ccc47a5a5bb4cfcb316d3534b0f9e51dbcf7aa00734eb0bb5b65

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Added Retry-After HTTP header details to the reduce crawl rate documentation

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Crawling and indexing
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Restructured the emergency crawl rate reduction section and added information and examples…

Added Retry-After HTTP header details to the reduce crawl rate documentation

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
0b016d23d83635edc32fc8a7da77a0dab84eb1bcca35f5737c55a2a6b0b8e653
Compared text · Download (gzip) · SHA-256
eadd59a2b306a548b93ba10a3aa36db0ca85e2e67d1c0ec183f2158deceeb7e2

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

New warranty attribute for products targeting Canada

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-11
Topic
Search results and policies
Status
Published

Added during the historical import.

New warranty attribute for products targeting Canada

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-11

Source capture · Download (gzip) · SHA-256
fa80bd515d384d754b55ef276dd4e598a914e7fea769337f6569642b8e42b9ff
Compared text · Download (gzip) · SHA-256
4996f73710a542c06d0c3b4952403703efb58d5e8ed6f9e09eb0334152044f01

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Reference data

The registers.

Coverage check

What the feed missed.

2 / 3

events found

67 %

2 / 6 provider mentions found

Reports missed by month-end

Shared AI training preference

Google · Microsoft · OpenAI · Anthropic

Events and comparison sources

An event counts once when any of its official reports enters the collection. Each provider is counted separately. Later backfills preserve the month-end score.

Figures cover the sampled events only, compared with independent publications at the end of each month (UTC).

Directory · 50 tracked sources

Sources and coverage.

Google16 sources
Microsoft · Bing4 sources
AI and other platforms16 sources
  • Amazon search and AI crawlers · Hourly Last successful read ·
  • Anthropic crawlers and access · Hourly Last successful read · 1 archived publication Oct 2026
  • Apple Business local presence release notes · Nightly Last successful read · 5 archived publications May 2026 – Oct 2026
  • Apple Business locations and brands · Nightly Last successful read · 1 archived publication Mar 2026
  • Apple Applebot · Hourly Last successful read ·
  • ByteDance Bytespider and access · Nightly Last successful read ·
  • Common Crawl CCBot and access · Nightly Last successful read ·
  • DuckDuckGo DuckAssistBot · Nightly Last successful read ·
  • Grok (xAI) announcements and release notes · Hourly Last successful read · 9 archived publications Dec 2024 – May 2026
  • Grok (xAI) web search and sources · Hourly Last successful read ·
  • Meta crawlers and access · Hourly Last successful read ·
  • Mistral AI announcements · Hourly Last successful read · 6 archived publications Nov 2024 – Sep 2026
  • Mistral AI crawlers and access · Hourly Last successful read ·
  • OpenAI publisher announcements · Hourly Last successful read · 2 archived publications Jul 2026 – Oct 2026
  • OpenAI search crawlers · Hourly Last successful read ·
  • Perplexity search crawlers and access · Hourly Last successful read ·
Standards and institutions11 sources
Outside the default selection3 sources
  • Baidu search resource platform · Nightly Last successful read · 6 archived publications Sep 2026 – Nov 2026 Official source
  • Naver Search & Tech · Nightly Last successful read · 18 archived publications Jul 2026 – Nov 2026 Official source
  • Yandex webmaster news · Nightly Last successful read · 5 archived publications Aug 2026 – Oct 2026 Official source

Available archives vary by source. Changes to undated documentation pages are reviewed before they may appear in the feed.

Primary sources feed the editorial selection. Baidu, Naver and Yandex remain available by filter and in search.

The method

Facts. With context.

  1. Collect

    Critical sources are checked hourly; all sources are checked nightly. One record keeps the original title, published date and sources for each event. Undated documentation changes are held for review. The French and English RSS feeds support WebSub to notify compatible subscribers after publication.

  2. Classify

    A yellow square marks a change that may affect a TSEP check, access rule, diagnosis or deadline. Recurring publications and events remain background information. A yellow triangle identifies background news; a dashed circle means classification is pending. Translations are editorial.

  3. Review for TSEP

    Each month, the review connects announcements to relevant TSEP controls. For each item reviewed, the team decides whether the protocol already covers it, a change needs consideration, or monitoring should continue or close.

Impact explains practical consequences after human review in the displayed language. View adds a distinct editorial position: it is public only after personal approval, with the author’s name and reviewed language. AI-assisted proposals remain in the private workspace.

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