SEO & AI Search Updates

What changes. At the source.

Official announcements. SEO and AI search, their sources and related TSEP controls.

tracked sources
50
retained announcements
180
RSS
Updated:

Editorial selection.

151 results

GBP: reasons for rejected replies

Original Policy Violation

Evidence
Official publication
First detected
2026-11-08
Last seen in the source
2026-11-11
Topic
Local SEO and business listings
Status
Documentation updated

Added during the historical import.

Policy Violation

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-11

Source capture · Download (gzip) · SHA-256
a0cc0759b64305a2fbc0baefd51af4d69ee1f9965b5bf3503eca8088755eb57f
Compared text · Download (gzip) · SHA-256
d4e19937bc1e7429d1d00ae7191c02b86fd7981b673482f6d52f1268b734a4ed

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Updating our AMP documentation

Evidence
Official publication
First detected
2026-10-27
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Simplified our AMP documentation by removing outdated references to the AMP viewer, AMP Cache, and signed exchange.…

Updating our AMP documentation

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
075c53da7910a4d861864888e21abe0358f6f098c4b58a11d7de40ca87e26c47

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Help Us Pick the Next Stop in Europe for Search Central Live Deep Dive 2026!

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-05
Topic
Events and learning
Status
Event announced

Added during the historical import.

Help Us Pick the Next Stop in Europe for Search Central Live Deep Dive 2026!

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-05

Source capture · Download (gzip) · SHA-256
2c162593740af6cc4ba80acc25121f36ea9076d9aa8b69d50ab1a39fdaabc02d

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Site move guidance now includes information on domain variants

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Crawling and indexing
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: The site move guide now includes information on using the Change of Address tool…

Site move guidance now includes information on domain variants

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
9b9879e5084b2ffa874b7d4df246d45374a04918397a033c1600c13f19f70ad6

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

New AI Visibility Insights in Bing Webmaster Tools: Intents, Topics, Citation Share, Compare

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Measurement and Search Console
Status
Documentation updated

Added during the historical import.

New AI Visibility Insights in Bing Webmaster Tools: Intents, Topics, Citation Share, Compare

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
485728a612d7fe221c10c80c709871afbaef1335aa9ab3662098b3de2dece1d7
Compared text · Download (gzip) · SHA-256
b66f69c53cf667bbee2929be234e91c38f06f92168de65b00d471c70d46dd798

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Clarifying guidance on llms.txt files

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
AI search and GEO
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added a note to the AI optimization guide clarifying Google Search's usage of llms.txt files.…

Clarifying guidance on llms.txt files

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
13baae66937eecf12257bd60c75a5395864e7368ed6c818df2955e6917922e13

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Removing documentation for the FAQ rich result feature

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Structured data
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Removed documentation for the FAQ rich result feature.…

Removing documentation for the FAQ rich result feature

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
f4e5093bed3730f8868bb4e3bc949631a0b3087237a5b2418e94ddd38f2c674e

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

New article for small business owners in Tennessee

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Events and learning
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Created a new article explaining how small business owners in Tennessee can receive notifications from…

New article for small business owners in Tennessee

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
7a1499ef857f4d45153c0f75ba36a160e229cf9ba31732a6b6cabe18817c93f4

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Chrome UX Report · May 2026

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-11
Topic
Measurement and Search Console
Status
Published

Added during the historical import.

Chrome UX Report · May 2026

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-11

Source capture · Download (gzip) · SHA-256
ecc1d524421557dc791d22d8c658401e72f9cfc29943f313a55c22be43209961
Compared text · Download (gzip) · SHA-256
b25069f85202bc58afcb81db14c94c1963d3615919cb74201eaf8e07ec3778b6

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Guidance on third-party SEO tools, services, and advice

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Search results and policies
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added Google Search's guidance on using third-party SEO tools, services, and advice. Also added…

Guidance on third-party SEO tools, services, and advice

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
f0d133057d32c37012b2aa2cb8b4473f4a8290f75e9cb29c287f7ca5dccdc896

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Reference data

The registers.

Coverage check

What the feed missed.

2 / 3

events found

67 %

2 / 6 provider mentions found

Reports missed by month-end

Shared AI training preference

Google · Microsoft · OpenAI · Anthropic

Events and comparison sources

An event counts once when any of its official reports enters the collection. Each provider is counted separately. Later backfills preserve the month-end score.

Figures cover the sampled events only, compared with independent publications at the end of each month (UTC).

Directory · 50 tracked sources

Sources and coverage.

Google16 sources
Microsoft · Bing4 sources
AI and other platforms16 sources
  • Amazon search and AI crawlers · Hourly Last successful read ·
  • Anthropic crawlers and access · Hourly Last successful read · 1 archived publication Oct 2026
  • Apple Business local presence release notes · Nightly Last successful read · 5 archived publications May 2026 – Oct 2026
  • Apple Business locations and brands · Nightly Last successful read · 1 archived publication Mar 2026
  • Apple Applebot · Hourly Last successful read ·
  • ByteDance Bytespider and access · Nightly Last successful read ·
  • Common Crawl CCBot and access · Nightly Last successful read ·
  • DuckDuckGo DuckAssistBot · Nightly Last successful read ·
  • Grok (xAI) announcements and release notes · Hourly Last successful read · 9 archived publications Dec 2024 – May 2026
  • Grok (xAI) web search and sources · Hourly Last successful read ·
  • Meta crawlers and access · Hourly Last successful read ·
  • Mistral AI announcements · Hourly Last successful read · 6 archived publications Nov 2024 – Sep 2026
  • Mistral AI crawlers and access · Hourly Last successful read ·
  • OpenAI publisher announcements · Hourly Last successful read · 2 archived publications Jul 2026 – Oct 2026
  • OpenAI search crawlers · Hourly Last successful read ·
  • Perplexity search crawlers and access · Hourly Last successful read ·
Standards and institutions11 sources
Outside the default selection3 sources
  • Baidu search resource platform · Nightly Last successful read · 6 archived publications Sep 2026 – Nov 2026 Official source
  • Naver Search & Tech · Nightly Last successful read · 18 archived publications Jul 2026 – Nov 2026 Official source
  • Yandex webmaster news · Nightly Last successful read · 5 archived publications Aug 2026 – Oct 2026 Official source

Available archives vary by source. Changes to undated documentation pages are reviewed before they may appear in the feed.

Primary sources feed the editorial selection. Baidu, Naver and Yandex remain available by filter and in search.

The method

Facts. With context.

  1. Collect

    Critical sources are checked hourly; all sources are checked nightly. One record keeps the original title, published date and sources for each event. Undated documentation changes are held for review. The French and English RSS feeds support WebSub to notify compatible subscribers after publication.

  2. Classify

    A yellow square marks a change that may affect a TSEP check, access rule, diagnosis or deadline. Recurring publications and events remain background information. A yellow triangle identifies background news; a dashed circle means classification is pending. Translations are editorial.

  3. Review for TSEP

    Each month, the review connects announcements to relevant TSEP controls. For each item reviewed, the team decides whether the protocol already covers it, a change needs consideration, or monitoring should continue or close.

Impact explains practical consequences after human review in the displayed language. View adds a distinct editorial position: it is public only after personal approval, with the author’s name and reviewed language. AI-assisted proposals remain in the private workspace.

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