TSEP Technical SEOEvidence Protocol
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SEO & AI Search Updates

What changes. At the source.

Official announcements. SEO and AI search, their sources and related TSEP controls.

tracked sources
50
retained announcements
180
RSS
Updated:

Editorial selection.

151 results

Google Search Central Blog

Introducing Search Generative AI performance reports in Search Console

Decision timeline
Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-05
Topic
Measurement and Search Console
Status
Published

Added during the historical import.

Introducing Search Generative AI performance reports in Search Console

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-05

Source capture · Download (gzip) · SHA-256
61653dc98ee141893dab19fb2499480278fe273360704af839b7be9ccf8e6564

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Apple Business local presence release notes

Apple Business: approved photo gallery

Original Apple Business · May 28, 2026

Evidence
Official publication
First detected
2026-11-08
Last seen in the source
2026-11-11
Topic
Local SEO and business listings
Status
Documentation updated

Added during the historical import.

Apple Business · May 28, 2026

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-08

Source capture · Download (gzip) · SHA-256
d79498e962944cfdbe78182a26e3351c48c506ff70ceb8d6d232ca5c884e833c
Compared text · Download (gzip) · SHA-256
6721be806fda462aee773a9160967848f57f3525d8174f957f0be53c369e0192

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Google Search Central documentation

Preferred sources is available in AI Mode and AI Overviews

Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
AI search and GEO
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Updated the feature availability section of the preferred sources documentation to include AI…

Preferred sources is available in AI Mode and AI Overviews

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
94782fa094e20c1fdd216b7b422d52c95a22419e6b596a36c3a02f57f5cd1f81

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

IAB Tech Lab official press releases

Bot management: IAB opens its guidance for public comment

Original IAB Tech Lab Releases Guidance On AI System Bot Management Strategies For Public Comment

Agent policy Crawler access
Evidence
Official publication
First detected
2026-11-06
Last seen in the source
2026-11-06
Topic
Crawling and indexing
Status
Beta or preview

Added during the historical import.

IAB Tech Lab Releases Guidance On AI System Bot Management Strategies For Public Comment

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-06

Source capture · Download (gzip) · SHA-256
6a5408eb5e87fdb2ecf82e524c25985d6a9c42515afadd5a13fca82dbaaf4961
Compared text · Download (gzip) · SHA-256
a33f398507517370a9102415a83ca5db116bc4946c847ba904cb34d6714a330e

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Grok (xAI) announcements and release notes

Grok adds image search to its Web Search tool

Original Image Search in Web Search

Evidence
Official publication
First detected
2026-11-06
Last seen in the source
2026-11-12
Topic
AI search and GEO
Status
Documentation updated

Added during the historical import.

Image Search in Web Search

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
19bdfc17ebfdf8e63f1950708b25056b174ab354a24e4bdba8ad4f79a1adbf2a
Compared text · Download (gzip) · SHA-256
408f55a2a1414f4006da375dcedff2157a5ae7916226035339f68703c2546e87

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Google Search Central documentation

Added hasAdultConsideration to product-related structured data types

JSON-LD entities Errors and warnings
Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
Structured data
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Added the hasAdultConsideration property to the Merchant listing and Product variant documentation.…

Added hasAdultConsideration to product-related structured data types

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
647048aebb11549cac534359471fe6e892ae2552f2eace658ebaa88c3938c92d

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central documentation

Clarifying that spam policies apply to generative AI responses in Google Search

Decision timeline
Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-12
Topic
AI search and GEO
Status
Documentation updated

Added during the historical import.

Shortened excerpt · normalized text, not verbatim.

What: Clarified that our spam policies also apply to generative AI responses…

Clarifying that spam policies apply to generative AI responses in Google Search

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
2a219ce94b3a849548c9c39082cd466ab4bd5d1fd58c0f89d2985c6a7e8646c6

Existence timestamped by DigiCert on · Verify timestamp

Related documentation · Permalink

Google Search Central Blog

A new resource for optimizing for generative AI in Google Search

Indexing directives Content after rendering Crawler access
Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-05
Topic
AI search and GEO
Status
Published

Added during the historical import.

A new resource for optimizing for generative AI in Google Search

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-05

Source capture · Download (gzip) · SHA-256
1319ee121fb77e8b8684c1a508d1d3b9b7ac42cd4792ffe26e935502e7439199

Existence timestamped by DigiCert on · Verify timestamp

Adding a new guide on optimizing for generative AI features

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-12

Source capture · Download (gzip) · SHA-256
d1219843c3bcf51b898aaac9e726d0d23fc27ef33d421420fac36e56db04cdbf
Compared text · Download (gzip) · SHA-256
863217cce4fc9992c6093361b349ec42f24b378577137314d73478a91bd50491

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Apple Business local presence release notes

Apple Business: partner access to brands

Original Apple Business · May 13, 2026

Evidence
Official publication
First detected
2026-11-08
Last seen in the source
2026-11-11
Topic
Local SEO and business listings
Status
Documentation updated

Added during the historical import.

Apple Business · May 13, 2026

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-08

Source capture · Download (gzip) · SHA-256
d79498e962944cfdbe78182a26e3351c48c506ff70ceb8d6d232ca5c884e833c
Compared text · Download (gzip) · SHA-256
82b2354d18597b03a9b5b4d549d7738a76ff983df9eac3c28ad58a037ac3e32e

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Chrome UX Report release notes

Chrome UX Report · April 2026

Field Core Web Vitals
Evidence
Official publication
First detected
2026-11-05
Last seen in the source
2026-11-11
Topic
Measurement and Search Console
Status
Published

Added during the historical import.

Chrome UX Report · April 2026

Captures were made on the dates below, sometimes after first detection. Hashes apply to decompressed files. Compared text is a normalized extraction; the source capture retains the received bytes.

First capture · · Passage last seen on 2026-11-11

Source capture · Download (gzip) · SHA-256
ecc1d524421557dc791d22d8c658401e72f9cfc29943f313a55c22be43209961
Compared text · Download (gzip) · SHA-256
d67dffa06fa66947cbcf99c68001a089f2c736b28faff552d4f82fdba36273f7

Existence timestamped by DigiCert on · Verify timestamp

Permalink

Reference data

The registers.

Coverage check

What the feed missed.

2 / 3

events found

67 %

2 / 6 provider mentions found

Reports missed by month-end

Shared AI training preference

Google · Microsoft · OpenAI · Anthropic

Events and comparison sources

An event counts once when any of its official reports enters the collection. Each provider is counted separately. Later backfills preserve the month-end score.

Figures cover the sampled events only, compared with independent publications at the end of each month (UTC).

Directory · 50 tracked sources

Sources and coverage.

Google16 sources
Microsoft · Bing4 sources
AI and other platforms16 sources
  • Amazon search and AI crawlers · Hourly Last successful read ·
  • Anthropic crawlers and access · Hourly Last successful read · 1 archived publication Oct 2026
  • Apple Business local presence release notes · Nightly Last successful read · 5 archived publications May 2026 – Oct 2026
  • Apple Business locations and brands · Nightly Last successful read · 1 archived publication Mar 2026
  • Apple Applebot · Hourly Last successful read ·
  • ByteDance Bytespider and access · Nightly Last successful read ·
  • Common Crawl CCBot and access · Nightly Last successful read ·
  • DuckDuckGo DuckAssistBot · Nightly Last successful read ·
  • Grok (xAI) announcements and release notes · Hourly Last successful read · 9 archived publications Dec 2024 – May 2026
  • Grok (xAI) web search and sources · Hourly Last successful read ·
  • Meta crawlers and access · Hourly Last successful read ·
  • Mistral AI announcements · Hourly Last successful read · 6 archived publications Nov 2024 – Sep 2026
  • Mistral AI crawlers and access · Hourly Last successful read ·
  • OpenAI publisher announcements · Hourly Last successful read · 2 archived publications Jul 2026 – Oct 2026
  • OpenAI search crawlers · Hourly Last successful read ·
  • Perplexity search crawlers and access · Hourly Last successful read ·
Standards and institutions11 sources
Outside the default selection3 sources
  • Baidu search resource platform · Nightly Last successful read · 6 archived publications Sep 2026 – Nov 2026 Official source
  • Naver Search & Tech · Nightly Last successful read · 18 archived publications Jul 2026 – Nov 2026 Official source
  • Yandex webmaster news · Nightly Last successful read · 5 archived publications Aug 2026 – Oct 2026 Official source

Available archives vary by source. Changes to undated documentation pages are reviewed before they may appear in the feed.

Primary sources feed the editorial selection. Baidu, Naver and Yandex remain available by filter and in search.

The method

Facts. With context.

  1. Collect

    Critical sources are checked hourly; all sources are checked nightly. One record keeps the original title, published date and sources for each event. Undated documentation changes are held for review. The French and English RSS feeds support WebSub to notify compatible subscribers after publication.

  2. Classify

    A yellow square marks a change that may affect a TSEP check, access rule, diagnosis or deadline. Recurring publications and events remain background information. A yellow triangle identifies background news; a dashed circle means classification is pending. Translations are editorial.

  3. Review for TSEP

    Each month, the review connects announcements to relevant TSEP controls. For each item reviewed, the team decides whether the protocol already covers it, a change needs consideration, or monitoring should continue or close.

Impact explains practical consequences after human review in the displayed language. View adds a distinct editorial position: it is public only after personal approval, with the author’s name and reviewed language. AI-assisted proposals remain in the private workspace.

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